Old Spice has everyone in the advertising industry a buzz with its latest social media centered advertising blitz. The salty dogs pirated the top viral video viewing sensation with their latest campaign. A series of YouTube videos starring manly man Isiah Mustafa featured responses to requests submitted through social media. The way this caught on has everyone thinking about new possibilities. In 24 hours, video views nearly reached 6 million. That’s double the viral views attributed to Susan Boyle. Just in! Sales for Old Spice have jumped 107% in the last month! Double, how’s that for ROI for social media? It goes to show that social media is just another tool and used effectively it can bring you more business. See Mashable’s report on the latest sales stats or watch some of the videos that enticed customers to dip into their treasure chests. You can see how to smell like a man, man! If you want to add social media as par tof your marketing campaign, visit Getting your start.
Month: July 2010
Top 5 takeaways for lept Like a Blog clients
What are 5 takeaways for clients of lept Like A Blog? Clients receive many benefits and the elders could not agree on a simple list. They gathered the tribal members of the cyber wigwam and took a poll, then reduced a consensus to 5 favorites. The process wasn’t easy and caused a lot of discussion in the tribe. They found that the whole community enjoyed the discussion. You may want to go through the exercise at your business and see what surfaces. After buffalo skins around the council fire were rolled up and put away here’s what they came up with:
1. Sense of accomplishment The vastness and newness of social media applications can be overwhelming. We guide our clients one step at a time through this confusing maze. Like tracking deer in the dense woods, we carefully establish each footprint. Clients are amazed at how we find a path through the thick jungle of social media terminology, jargon and acronyms.
2. Sense of astonishment Clients are usually surprised at how much they accomplish. Individually, each application is relatively straight forward but when you add it all together is is easily overwhelming. When we guide people through this maze they are astonished how much there is and how fast technology is moving. They also are astonished that they can learn it very easily when we guide them!
3. Social Media Marketing Framework The social media marketing framework includes your favorite social media tools all tied together to make your marketing campaign as effortless as possible. It includes:
A. A WordPress blog
B. 
A Twitter account
C. A Facebook Personal and Fan page
D. A LinkedIn account
E. A Tweetdeck setup
In case they forget their passwords from memory, they carry their password book so they can access their social media tools on the trail. New warriors are armed with their password book.
4. Courage to tell the world your story Clients develop a marketing plan to guide the way they will describe themselves, their business and their product. Once they have the plan in place (we usually find that no one is at a loss of topic ideas when it relates to their business or their personal interests) we go out to the blog drum range and practice beating their tome. After that we head to the bluffs and practice smoke signals broadcasting their message across the great plains.
5. Sense of Social Media Savvy Once the young braves experience the treacherous walk through the acronym forest and practice their drum and smoke signals we give them the right of passage through the gauntlet of social media perils. They leave the camp with fresh knowledge and the ability to navigate the complexities of a new and exciting skill. Before they leave we celebrate with a dance around the campfire, sort of like a rain dance but instead calling on the cyber gods to guide them in their posting pursuits. To give them the courage and wisdom to speak the truth, to be polite, and respect the responsibility of their newly acquired skill.