Month: September 2010

Top 3 Blogging Tips

The top 3 blogging tips?

Top 3 blogging tips

1. Planning,

2. Planning, and

3. Planning.

A recent study by Digital Brand Expressions (DBE) found that 78% of corporate users have a presence on Social Media. Only 41% have a plan or a strategy. SO the message is:

PLAN,

PLAN,

PLAN

 if you expect good results with your social media tools. You can get a copy of the planning sheet we use at Council Blogs by sending an email request to Chief Blogger. To read the report from DBE you can click here. If you want to integrate a calendar into your post planning, a real neat tool for wordpress.org users is the WordPress Editorial Calendar. Zack Grossbart has a neat video on using the WordPress Editorial Calendar that can get you up and planning really fast. The bloggers at our blogging club find that having a plan makes it ten times easier when it comes to writing your posts. I cannot say it better than Mark Twain, “Plan for the future because that’s where you are going to spend the rest of your life.”

Social Media – Circus or Captivating?

“There’s a Sucker Born Every Minute”

– Hannum or Barnum?*

Even though historians debate about the origin of this well known quote, everyone has a sense for its reality. When we think of what drove the circus era, it was human curiosity fueled by promotion. Did the circus just locate on the edge of town, set up shop, and expect customers to come streaming in? Of course not, they did a lot of promotion. Before the circus came to town they had posters announcing their magic. Once set up, they teased their potential customers with a circus parade through the heart of town, giving glimpses of what great experiences lurked under the big top on the edge of town.

As we think about social media and marketing, we’re reminded of the public nature of social media. Most beginners to social media marketing have an apprehension to “broadcasting” their news to sites like Twitter and Facebook. The college frat stigma of Facebook still scares users. Horror stories of privacy breaches adds to their paranoia. At the cyber wigwam we have coined this phenomenon as “Blog-xiety.”  That’s another post. Yes, we do not want to be careless about our posts. Remember though, that you can reach roughly 1/3 of all internet users on Facebook. In our face paced world we are far outpacing the world of P.T. Barnum. Currently, there are 243 users born every SECOND on Facebook. So our advice is to think of the circus train when developing your blog posts. Broadcast them to Facebook. Remember this is your chance to promote your product or service to those 14, 580 customers born every minute.

* those wishing to read about the great giant fake lawsuit, click here.

Leaping Lizards! Another blog class

ANN_annie~sandy_shoulders_c [Converted]

Leaping Blogs, Sandy!

The posts will come out tomorrow, tomorrow…bet your bottom dollar on tomorrow…

Looking to add Social Media to your marketing campaign? Lept Like A Blog is returning with their popular, back by demand, class on Social Media Marketing. Annie may have never found Daddy Warbucks if she had Facebook or other social media tools of today. She may have single-handedly changed texting parlance for ever. Instead of lol, we’d have ll (leaping lizards) or  instead of OMG, we’d have GW (Gee Whiskers). In four short sessions you too can be a social media bloggerfly and launch your 21st century marketing campaign. Learn how to easily reach those potential clients out of the 1.8 billion users on the Internet. See how your social media tools can get people to know, like, and trust you while you sleep!

Our next class starts Wednesday, September 8, 6-8 pm. The remaining classes meet September 15, 22, and 29. Sign up today or request more information by email here. Or call Tom at 815-985-7075 and get registered.