5,900,000 video views- Old Spice puts advertising on its ear (or pulled by the nose?)

Old Spice has everyone in the advertising industry a buzz with its latest social media centered advertising blitz. The salty dogs pirated the top viral video viewing sensation with their latest campaign. A series of YouTube videos starring manly man Isiah Mustafa featured responses to requests submitted through social media. The way this caught on has everyone thinking about new possibilities. In 24 hours, video views nearly reached 6 million. That’s double the viral views attributed to Susan Boyle. Just in! Sales for Old Spice have jumped 107% in the last month! Double, how’s that for ROI for social media? It goes to show that social media is just another tool and used effectively it can bring you more business. See Mashable’s report on the latest sales stats or watch some of the videos that enticed customers to dip into their treasure chests. You can see how to smell like a man, man! If you want to add social media as par tof your marketing campaign, visit Getting your start.