Reviewing the state of business uses in Social Media our staff came across an interesting ranking. TechCrunch Mashable published a list of retail brands and their respective followings in Social Media. The top of the list? Converse with 39,537,456 Facebook followers beating out Wal-Mart by 5 million or so. Not only is Converse on top but Nike, Adidas, etc are in the top ten. Who knew that shoes are so social? Of course, a quick peruse of Pinterest and you can see shoes are an eye appealing commodity. In overall rankings of all pages Coke takes the top spot with nearly twice that of Converse with 79,489,053 Facebook followers after Facebook itself. You can see the stats at an interactive site wher you can sort them in various rankings. Click Here. If you are interested in developing Social Media as part of your marketing our next Social Media Marketing Framework class starts tomorrow. Email the Chief if you are interested.
Tag: youtube
New meaning to Can Do- John Deere makes 300,000 ‘canned statement’ with Social Media
How many cans does it take to make a combine? Celebrating the roll-out of their new series combine, John Deere took a ‘canned’ approach. A can sculpture at the company’s Pavilion is under construction. Here is a snap from the live web-cam. The company has a number of social media focused activities around the charitable project. The sculpture is a 3-D mosaic using about 300,000 cans. After the display holds down the floor of the pavilion for a number of days the sculpture will be removed and donated to a local food pantry. John Deere feels it is a symbol of their role in American agriculture. You can visit the Can-do project Facebook page and customize your own can wrapper and participate in the event. You can watch “Behind the scene’ videos from YouTube or see the progress live from a web cam. The participants are talking about setting a new record for largest can sculpture. Check it out!
20 days to YouTube Tour
YouTube comes to lept Like A Blog. Set your calendar for the unveling of a new YouTube video tour of the lept like a blog website. After a quick talking head shot of chief blogger he will review the layout of the site and point out all the neat stuff about Facebook, LinkedIn, Twitter, and WordPress in the nooks and crannies. Chief will include how you too can become a social media bloggerfly! Feel free to comment on what you would like to see in the video. Also, if you have any ideas of how the video should be structured or if you have videos you like that you think would make good models, post the links in the comment section below.
Holy Halley’s Comet Batman, it’s the Bat Signal Beacon
Narrator: On a seemingly quiet night in the seemingly quiet shadows…
Robin: Look, Batman! It’s the Bat Signal Beam!
Batman: Yes, Robin, something diabolical is at hand. The Commissioner knows we have our Social Media Marketing Framework in place. If he needs help he will tweet us.
Robin: But, Batman, we went through the class but remember? The Commissioner was called away. Maybe he doesn’t know how to tweet.
Batman: Robin, right you are, how did I overlook that. Whatever the situation, we must proceed cautiously! When we meet up with the commissioner again let’s make sure he signs up for the next series of classes from lept Like A Blog.
Robin: I’ll put the Twitter for Dummies in the bat belt just in case he needs a crash course.
Batman: Good thinking Robin, but the commissioner needs the full training course. We can’t have this kind of thing happen again. To the Batmobile!
Narrator: Will Batman and Robin fall into the trap of a sinister arch enemy? Will Robin donate his copy of Twitter for Dummies to the library? Will the commissioner sign up for this round of classes? Find out at next week’s classes at lept Like A Blog.
There are many options to choose from:
1. Mon/Wed class: meets at 9-11am, 8/22,8/24, 8/29, 8/31
2. Mon/Wed class: meets at 5-7pm, 8/22,8/24, 8/29, 8/31
3. Tues/Thur class: meets at 9-11am, 8/23, 8/25, 8/30, 9/1
4. Tues/Thur class: meets at 5-7pm, 8/30, 9/1, 9/6, 9/8/2012
Holy Skype, Batman! Let’s use the Batphone!
“Yes, Robin, good idea! With our specialized circuits from select telecom, we’ll be ringing in microseconds.”
“I especially like how they rigged up our theme song to play while you’re on hold”
“No time for that now, Robin, we have to get through!”
“Holy Hold Button! Any answer, Batman? Will we be able to get into the YouTube class?”
“Yes, Robin, we are in luck, thanks to our superior technology. I feel sorry for those less fortunate who may miss out on a grand opportunity to catch the next YouTube class starting this week (June 9).”
Announcer: “Will Robin be able to run the camera?” “Will Batman bring his collection of stuffed bats to make his YouTube video?” “Will Alfred get his finger caught in the clap board?” Find the answer to these and other bat-teries of questions at the next YouTube class starting June 9. No need for Skype or the batphone, you can just email your interest by clicking here.
Is it “Beep, beep” or “Tweet, tweet?”
Even Wile E. Coyote needs a little help when it comes to Social Media. Are you thinking it might be time to understand what this stuff is all about? You’re in luck. The next series of classes for the Social Media Marketing Framework starts this week. If you want to join Wile and his friends for 4 sessions of being social, contact Chief here.
Catching a Social Media Class and other 30 km/hr endeavors
What goes fast, eats snakes, and knows how to network?
YES!
You guessed it, the Social Media Bloggerfly’s cousin, the Roadrunner. Don’t take social media lessons from any old wily coyote. Our next series of Social Media Bloggerfly classes start this week! The series of weekly, two hour classes run four consecutive weeks. With all four sessions you will develop a Twtter, Facebook, Linkedin, and WordPress account. You will also tie all these together in a nifty, speedy, and focused system for broadcasting your marketing message into the new realm of social media. You will also link up your social media accounts into one tidy viewport with Tweetdeck. Email Chief if you would like to sign up.
Holy Betamax Batman, it’s a YouTu Bee!
SCENE
The Bat Cave
Batman: “Yes Robin, Apis Videre, a highly intelligent, busy marketer that knows the value of a moving picture is worth a thousand words a thousand fold.”
Robin: “Sounds like a riddle to me.”
Batman:”Quite correct Robin, but don’t be fooled by his tricky nature.”
Robin:”What should we do Batman?”
Batman:”I’m afraid Robin, there is little we can do. This little stinger is just too much for our Bat brains to handle”
Robin:”The next thing you know he will be sporting QR codes on his wings!!”
Batman:”Robin! That’s it! Yes, you better load the QR scanner app into the Bat-phone. You very well have found our only chance…”
— TO BE CONTINUED —
Cut to Announcer
Will Batman find courage to take on the YouTuBee?
Will Robin dig out his Betamax player?
Will the Bat-phone have enough memory?
FIND OUT in the next episode!
Well, you don’t have to wait for the next episode. The next YouTu Bee class will begin this Wednesday at 5:00pm at the Cyber Wigwam. If you are interested in adding YouTube to your social media marketing plan then this is the class for you. Email here to sign up.
A Secret of Social Media Marketing
Social Media is a new force to be reckoned with in our thoughts about traditional advertising. The best kept Secret is that it is generally free except for the time we spend to care and feed it.
YouTu be or Not tuBe?
That is the question.
Should you consider adding a YouTube channel to your marketing campaign? Here’s the Pro’s and Con’s.
PROs
- Increased Exposure. YouTube currently has 2 BILLION views per day. Even with a million to one odds that means you could reach a potential 2000 viewers.
- Picture’s worth a thousand words. If you have a 2 minute video with 30 frames per second that’s 3,600,000 words!
- Increasing audience. In the last 30 years the number of people watching the news and TV has dropped by 50%. What are they doing? They are on the Internet instead.
CONs
- Increased Exposure. If you really don’t want people to know about your business or what you do or how happy your customers are don’t bother to consider YouTube. Increasing the awareness of your product or service could only bring new potential customers.
- Picture’s worth a thousand words. Potential customers might actually understand what you do. You may not want them to.
- Increasing audience. You can spend your money on “traditional” advertising avenues like TV that has 50% of the audience it had 30 years ago. You can leverage, negatively, your advertising dollars to reach increasingly fewer customers. What a bargain!
The techs at the cyber wigwam have put together a new series of classes for 2011 that help introduce you to YouTube. And just like the Social Media marketing framework, Social Media Bloggerfly, you can now be a You Too Bee with a new 4-class series focused on YouTube. The new series of classes are scheduled to start in February, 2011. Stay tuned to a YouTube channel close to you!