New meaning to Can Do- John Deere makes 300,000 ‘canned statement’ with Social Media

How many cans does it take to make a combine? Celebrating the roll-out of their new series combine, John Deere took a ‘canned’ approach. A can sculpture at the company’s Pavilion is under construction. Here is a snap from the live web-cam. The company has a number of social media focused activities around the charitable project. The sculpture is a 3-D mosaic using about 300,000 cans. After the display holds down the floor of the pavilion for a number of days the sculpture will be removed and donated to a local food pantry. John Deere feels it is a symbol of their role in American agriculture. You can visit the Can-do project Facebook page and customize your own can wrapper and participate in the event. You can watch “Behind the scene’ videos from YouTube or see the progress live from a web cam. The participants are talking about setting a new record for largest can sculpture. Check it out!