Tag: marketing

Holy Thanksgiving, Batman! Do you think it wise to name the Wayne estate in Turkey, Batman?

Alfred: Master Robin, are you speaking double-talk?

Robin: No Alfred, the bat-computer just fixed the coordinates of Batman in Turkey.

Alfred: But Robin, he is right here in the batcave.

Batman: Yes, I’m afraid Alfred, that Robin has a point. I fear it is too late to change it now. Make arrangements for us to fly to Turkey to divest of the Wayne estate.

Alfred: Are you sure you want to miss the lept Like A Blog social media marketing class?

Robin: Holy bat-tweets, Alfred, we can’t miss that.

Batman: Quite right Robin, we’ll have to wait until after the class.

Robin: It will be over by Thanksgiving.

Alfred: I’ll make the arrangments for then.

Batman: We can have our Thanksgiving turkey in Turkey.

Alfred: I wish you gentlemen could speak without double-talk.

Announcer: Will Robin have cranberry sauce with his turkey in Turkey?

Will Batman remain Batman or will Batman leave Batman to be called Wishbone?

Is this a trap by the Joker to lure Batman from the Batcave? Stay tuned next week, same bat-time, same bat-channel to find out. In the meantime join Batman and Robin and attend the next social media marketing class, set your bat-calendar to November 15 at 5-7pm. Click here to send a quick enquiry.

20 days to YouTube Tour

YouTuBee logo800X800YouTube comes to lept Like A Blog. Set your calendar for the unveling of a new YouTube video tour of the lept like a blog website. After a quick talking head shot of chief blogger he will review the layout of the site and point out all the neat stuff about Facebook, LinkedIn, Twitter, and WordPress in the nooks and crannies. Chief will include how you too can become a social media bloggerfly!  Feel free to comment on what you would like to see in the video. Also, if you have any ideas of how the video should be structured or if you have videos you like that you think would make good models, post the links in the comment section below.

Is it “Beep, beep” or “Tweet, tweet?”

Even Wile E. Coyote needs a little help when it comes to Social Media. Are you thinking it might be time to understand what this stuff is all about? You’re in luck. The next series of classes for the Social Media Marketing Framework starts this week. If you want to join Wile and his friends for 4 sessions of being social, contact Chief here.

Holy Betamax Batman, it’s a YouTu Bee!

                        SCENE

        The Bat Cave

Batman: “Yes Robin, Apis Videre, a highly intelligent, busy marketer that knows the value of a moving picture is worth a thousand words a thousand fold.”

Robin: “Sounds like a riddle to me.”

Batman:”Quite correct Robin, but don’t be fooled by his tricky nature.”

Robin:”What should we do Batman?”

Batman:”I’m afraid Robin, there is little we can do. This little stinger is just too much for our Bat brains to handle”

Robin:”The next thing you know he will be sporting QR codes on his wings!!”

Batman:”Robin! That’s it! Yes, you better load the QR scanner app into the Bat-phone. You very well have found our only chance…”

— TO BE CONTINUED —

      Cut to Announcer

Will Batman find courage to take on the YouTuBee?

Will Robin dig out his Betamax player?

Will the Bat-phone have enough memory?

FIND OUT in the next episode!

Well, you don’t have to wait for the next episode. The next YouTu Bee class will begin this Wednesday at 5:00pm at the Cyber Wigwam. If you are interested in adding YouTube to your social media marketing plan then this is the class for you. Email here to sign up.

Kato, Beware the Green Blogger! Let’s Roll.

“Sorry Boss. No need. The Social Media Bloggerfly has the bases covered.”

Imagine what the Green Hornet would be like in today’s Cyber publishing world! Well, you don’t have to. You and Britt can very easily become a social media bloggerfl!  The Green Hornet, alias Britt Reid, publisher of the Daily Sentinel, would today most probably fight injustice with his blog and other social media tools. Hmmm, Britt was last seen carousing in Egypt. The next series of classes for the Social Media Marketing Framework start March 16. You too can join the ranks of cyber crime fighters and learn the secrets of web publishing in four short, easy sessions. Classes meet for four consecutive weeks. Sign up today by emailing the Chief. Come learn what the 21st century Kato knows.  AND…  you don’t even have to know karate!

YouTu be or Not tuBe?

That is the question.

Should you consider adding a YouTube channel to your marketing campaign? Here’s the Pro’s and Con’s.

PROs

  1. Increased Exposure. YouTube currently has 2 BILLION views per day. Even with a million to one odds that means you could reach a potential 2000 viewers.
  2. Picture’s worth a thousand words. If you have a 2 minute video with 30 frames per second that’s 3,600,000 words!
  3. Increasing audience. In the last 30 years the number of people watching the news and TV has dropped by 50%. What are they doing? They are on the Internet instead.

CONs

  1. Increased Exposure. If you really don’t want people to know about your business or what you do or how happy your customers are don’t bother to consider YouTube. Increasing the awareness of your product or service could only bring new potential customers.
  2. Picture’s worth a thousand words. Potential customers might actually understand what you do. You may not want them to.
  3. Increasing audience. You can spend your money on “traditional” advertising avenues like TV that has 50% of the audience it had 30 years ago. You can leverage, negatively, your advertising dollars to reach increasingly fewer customers. What a bargain!

The techs at the cyber wigwam have put together a new series of classes for 2011 that help introduce you to YouTube. And just like the Social Media marketing framework, Social Media Bloggerfly, you can now be a You Too Bee with a new 4-class series focused on YouTube. The new series of classes are scheduled to start in February, 2011. Stay tuned to a YouTube channel close to you!

Facebook URLs – A quick way to Facebook branding

Tired of that long, goofy URL for your Personal or Fan page in Facebook? You’re in luck. A new capability allows you to create a “vanity” URL to help reinforce your brand identity. With Facebook user names you can now use familiar words to define your facebook.com/xxxxxx brand identity instead of the functional but ridiculously long URL of old. The capability exists for both Personal and Fan Pages. It is really simple. First, log in to your Facebook account. Then you can go straight to the Facebook page for usernames by clicking here.

Top 3 Blogging Tips

The top 3 blogging tips?

Top 3 blogging tips

1. Planning,

2. Planning, and

3. Planning.

A recent study by Digital Brand Expressions (DBE) found that 78% of corporate users have a presence on Social Media. Only 41% have a plan or a strategy. SO the message is:

PLAN,

PLAN,

PLAN

 if you expect good results with your social media tools. You can get a copy of the planning sheet we use at Council Blogs by sending an email request to Chief Blogger. To read the report from DBE you can click here. If you want to integrate a calendar into your post planning, a real neat tool for wordpress.org users is the WordPress Editorial Calendar. Zack Grossbart has a neat video on using the WordPress Editorial Calendar that can get you up and planning really fast. The bloggers at our blogging club find that having a plan makes it ten times easier when it comes to writing your posts. I cannot say it better than Mark Twain, “Plan for the future because that’s where you are going to spend the rest of your life.”

Social Media – Circus or Captivating?

“There’s a Sucker Born Every Minute”

– Hannum or Barnum?*

Even though historians debate about the origin of this well known quote, everyone has a sense for its reality. When we think of what drove the circus era, it was human curiosity fueled by promotion. Did the circus just locate on the edge of town, set up shop, and expect customers to come streaming in? Of course not, they did a lot of promotion. Before the circus came to town they had posters announcing their magic. Once set up, they teased their potential customers with a circus parade through the heart of town, giving glimpses of what great experiences lurked under the big top on the edge of town.

As we think about social media and marketing, we’re reminded of the public nature of social media. Most beginners to social media marketing have an apprehension to “broadcasting” their news to sites like Twitter and Facebook. The college frat stigma of Facebook still scares users. Horror stories of privacy breaches adds to their paranoia. At the cyber wigwam we have coined this phenomenon as “Blog-xiety.”  That’s another post. Yes, we do not want to be careless about our posts. Remember though, that you can reach roughly 1/3 of all internet users on Facebook. In our face paced world we are far outpacing the world of P.T. Barnum. Currently, there are 243 users born every SECOND on Facebook. So our advice is to think of the circus train when developing your blog posts. Broadcast them to Facebook. Remember this is your chance to promote your product or service to those 14, 580 customers born every minute.

* those wishing to read about the great giant fake lawsuit, click here.