marketing – Page 2 – lept Like A Blog

Leaping Lizards! Another blog class

Leaping Blogs, Sandy!

The posts will come out tomorrow, tomorrow…bet your bottom dollar on tomorrow…

Looking to add Social Media to your marketing campaign? Lept Like A Blog is returning with their popular, back by demand, class on Social Media Marketing. Annie may have never found Daddy Warbucks if she had Facebook or other social media tools of today. She may have single-handedly changed texting parlance for ever. Instead of lol, we’d have ll (leaping lizards) or instead of OMG, we’d have GW (Gee Whiskers). In four short sessions you too can be a social media bloggerfly and launch your 21st century marketing campaign. Learn how to easily reach those potential clients out of the 1.8 billion users on the Internet. See how your social media tools can get people to know, like, and trust you while you sleep!

Our next class starts Wednesday, September 8, 6-8 pm. The remaining classes meet September 15, 22, and 29. Sign up today or request more information by email here. Or call Tom at 815-985-7075 and get registered.

Authenticity – The 12 new letters of Social Media Marketing

An advertising technique has emerged that pushes the needle from “fleeting trend” to “Here to stay” for social media. You can see for yourself how popular the “Haul video” is becoming. Just Google it. YouTube has a plethora of listings. Many are ready to offer a definition, everywhere from Yahoo Answers to Wisegeek.com. In simple terms it is a video that explains the shopping “haul”. Some have termed it an “unboxing for girls” technique. Unboxing is the video form of product reviews where a product is unboxed and the details of the product are reviewed as it is unwrapped. In the case of the “haul”, the video reviews the latest take from a shopping spree. Brand marketeers have quickly picked up on the viral capabilities and have made it easier for the “haulers” by providing promotional goodies to make the video more appealing. The claim is that this type of viral marketing purveys AUTHENTICITY. Friends telling friends. It is an interesting trend that pins a significant value on social media marketing. At the moment the teenage girls are the largest demographic of the “haul video” but other variants are bound to emerge. National Public Radio has a nice article. You can even listen to a broadcast sound bite. Of course you can always Google it and find out as much as you want. My latest search produced over 12,ooo,ooo hits!

4 steps to becoming a Socia Media BloggerFly

Are you wondering what it takes to become a social butterfly using social media?

Wonder no more. The next series of classes for developing your social media prowess is starting August 17, 2010. This series of 4,weekly, 2 hour classes will get you jump started into interacting in the social media world on the internet. Some attendees have called it the GPS for social media. Learn quickly how to navigate the myriad of social media options. You will come away with the tools to effectively market and promote your brand. Call or email today to reserve your spot.

Top 5 takeaways for lept Like a Blog clients

What are 5 takeaways for clients of lept Like A Blog? Clients receive many benefits and the elders could not agree on a simple list. They gathered the tribal members of the cyber wigwam and took a poll, then reduced a consensus to 5 favorites. The process wasn’t easy and caused a lot of discussion in the tribe. They found that the whole community enjoyed the discussion. You may want to go through the exercise at your business and see what surfaces. After buffalo skins around the council fire were rolled up and put away here’s what they came up with:

1. Sense of accomplishment The vastness and newness of social media applications can be overwhelming. We guide our clients one step at a time through this confusing maze. Like tracking deer in the dense woods, we carefully establish each footprint. Clients are amazed at how we find a path through the thick jungle of social media terminology, jargon and acronyms.

2. Sense of astonishment Clients are usually surprised at how much they accomplish. Individually, each application is relatively straight forward but when you add it all together is is easily overwhelming. When we guide people through this maze they are astonished how much there is and how fast technology is moving. They also are astonished that they can learn it very easily when we guide them!

3. Social Media Marketing Framework The social media marketing framework includes your favorite social media tools all tied together to make your marketing campaign as effortless as possible. It includes:

A. A WordPress blog

B. A Twitter account

C. A Facebook Personal and Fan page

D. A LinkedIn account

E. A Tweetdeck setup

In case they forget their passwords from memory, they carry their password book so they can access their social media tools on the trail. New warriors are armed with their password book.

4. Courage to tell the world your story Clients develop a marketing plan to guide the way they will describe themselves, their business and their product. Once they have the plan in place (we usually find that no one is at a loss of topic ideas when it relates to their business or their personal interests) we go out to the blog drum range and practice beating their tome. After that we head to the bluffs and practice smoke signals broadcasting their message across the great plains.

5. Sense of Social Media Savvy Once the young braves experience the treacherous walk through the acronym forest and practice their drum and smoke signals we give them the right of passage through the gauntlet of social media perils. They leave the camp with fresh knowledge and the ability to navigate the complexities of a new and exciting skill. Before they leave we celebrate with a dance around the campfire, sort of like a rain dance but instead calling on the cyber gods to guide them in their posting pursuits. To give them the courage and wisdom to speak the truth, to be polite, and respect the responsibility of their newly acquired skill.

COUNCIL Blogs – Being Social about Social Media Marketing

The chiefs and elders around the cyber wigwam have organized a special series of get togethers or councils for those in the blogging nation that need the extra social stimulus to populate their blogs with meaningful, interesting, attractive and timely content. The council meets for seven weeks, once per week starting Tuesday, June 15. For more details email Chief Blogger today and reserve your spot at the wigwam. We will be passing the blog pipe and becoming blog brothers. If your blog is in need of some attention, come and join the Council.

Social Media – Did you know?

A new video highlights in a visually stunning way the impact of Social Media. This is similar to the “Did you know?” video series but is focussed on Social Media. Watch it to see some neat graphics and stimulating thoughts.

Do you want to be a Social Media Blogger Fly?

Are you wondering what Social Media is all about? Are you wondering if Social Media could be part of your marketing campaign?

Chief Blogger and the rest of the techs at the cyber wigwam have put together another class for yearning learners to set up their Social Media Marketing Framework. These are classes of four sessions, each one highlighting a different element of Social Media. You too can develop your Social Media Marketing Framework. Why not widen your lead generation to a wider audience? The latest stats on internet usage continue to challenge comprehension. Last count there were 1.8 billion (and counting) users of the internet worldwide. Roughly 1/3 or 600 million plus are subscribing to Facebook. Come and learn how to leverage these potential customers with tools that cost you nothing. We have a fun class with a great group of people starting this week. If you are interested in this simple and easy way to leap into Social Media, send your smoke signals to the Chief here.

How to make an email Hyperlink – Easy as Pie?

Did you ever want to have a hyperlink that emailed to you? Did you ever want an email hyperlink in your Wordpress post or page?

If you did you’ve come to the right place. This need came up during the Social Media Marketing class. Our Chief Blogger studied it and found an even easier way (Rita was on the right track). So rather than make detailed intstructions, he went to the cyber-wigwam and made a video. He’s not starring in it but it’s a screen capture video so you can play it and replay it as many times as you like. It is REALLY, QUITE EASY!!! Check out the video or click on the Chief. By the way, in the meantime we’ve added a VIDEO tab to the main navigation so you can visit often for other short tutorials.

Just released! Social Media Industry Report

Want to see what businesses are planning for Social Media for 2010?

Michael Stelzner, from the Social Media Examiner, has just published a colorful and insightful report on what’s happening with Social Media and what businesses are planning to do to utilize it. You can download the full report from the site. Micheal also has a short video clip reviewing the highlights of the report. You can visit the Social Media Examiner site and download the report here. The report also validates the framework that Lept Like A Blog clients are using is sound practice at the leading edge of Social Media.

Mass Marketing De-massing?

Interesting perspective on mass marketing. Social media is garnering a lot of lip service about its potential to replace traditional advertising. WordPress, Twitter, Facebook, and Linkedin are making in-roads to changing the face of consumerism. Here is an interesting perspective. Watch the video by clicking here.