Tag: TPM Technologies

Kato, Beware the Green Blogger! Let’s Roll.

“Sorry Boss. No need. The Social Media Bloggerfly has the bases covered.”

Imagine what the Green Hornet would be like in today’s Cyber publishing world! Well, you don’t have to. You and Britt can very easily become a social media bloggerfl!  The Green Hornet, alias Britt Reid, publisher of the Daily Sentinel, would today most probably fight injustice with his blog and other social media tools. Hmmm, Britt was last seen carousing in Egypt. The next series of classes for the Social Media Marketing Framework start March 16. You too can join the ranks of cyber crime fighters and learn the secrets of web publishing in four short, easy sessions. Classes meet for four consecutive weeks. Sign up today by emailing the Chief. Come learn what the 21st century Kato knows.  AND…  you don’t even have to know karate!

YouTu be or Not tuBe?

That is the question.

Should you consider adding a YouTube channel to your marketing campaign? Here’s the Pro’s and Con’s.

PROs

  1. Increased Exposure. YouTube currently has 2 BILLION views per day. Even with a million to one odds that means you could reach a potential 2000 viewers.
  2. Picture’s worth a thousand words. If you have a 2 minute video with 30 frames per second that’s 3,600,000 words!
  3. Increasing audience. In the last 30 years the number of people watching the news and TV has dropped by 50%. What are they doing? They are on the Internet instead.

CONs

  1. Increased Exposure. If you really don’t want people to know about your business or what you do or how happy your customers are don’t bother to consider YouTube. Increasing the awareness of your product or service could only bring new potential customers.
  2. Picture’s worth a thousand words. Potential customers might actually understand what you do. You may not want them to.
  3. Increasing audience. You can spend your money on “traditional” advertising avenues like TV that has 50% of the audience it had 30 years ago. You can leverage, negatively, your advertising dollars to reach increasingly fewer customers. What a bargain!

The techs at the cyber wigwam have put together a new series of classes for 2011 that help introduce you to YouTube. And just like the Social Media marketing framework, Social Media Bloggerfly, you can now be a You Too Bee with a new 4-class series focused on YouTube. The new series of classes are scheduled to start in February, 2011. Stay tuned to a YouTube channel close to you!

How to add a picture to your blog post

Boy-with-a-Soap-Bubble-recoveredAre you in the habit of inserting a picture in your blog post?

You may have heard that adding an image to your blog post is one of the simplest ways to help attract people to read your post. WordPress makes it easy to add an image to your post. Lept Like A Blog has made it even easier! We have posted a video that reviews the procedure in a quick 3 minutes. Forgot how it goes? Don’t fear, you can watch the video. And it is always there when you forget the next time. Click here to watch.

USB security, simple as 1-2-3

Have you ever thought about what would happen if you lost your USB memory stick? Do you have sensitive information on it? Maybe you don’t keep information there normally but for some reason had ‘temporarily’ put a file on it with your bank account number or credit card number. And it is still hanging around because you are too lazy to delete it or just forgot.  One of Lept Like A Blog’s friends, Business Coach Holly Hanson, presented to local small businesses her “10 steps for client attraction” at Associated Bank. During the same session, Audrey Engelbrecht, Assistant VP-Treasury Management, retold some recent, sad tales about fraud. Her message was that fraud is a growing threat particularly when it comes to credit card and bank account numbers. Especially in today’s economy, the temptation for ‘people in need’ that have access to your bank numbers and use them without your permission is greater than ever. Audrey highlighted one nifty device for foiling a thief to capture banking information off your USB stick. It is a USB cap with a combination locking mechansim. You insert your USB memory stick in the device, spin the tumblers, and feel secure until only you want to use it again. There are many varieties on-line even some memory sticks with the locking mechanism built in.

Bloggers unite for Blog Action Day

Bloggers aound the world as well as Council Blogs have raised the awareness for topics of social concern. What a neat idea! Using social media to raise awareness about social issues. The 2010 topic is water. You can read the water post at Council Blogs and link to all the blogger’s site and read their take on water. You can click here or the picture on the left and see what bloggers from the international community are saying about water.

Facebook URLs – A quick way to Facebook branding

Tired of that long, goofy URL for your Personal or Fan page in Facebook? You’re in luck. A new capability allows you to create a “vanity” URL to help reinforce your brand identity. With Facebook user names you can now use familiar words to define your facebook.com/xxxxxx brand identity instead of the functional but ridiculously long URL of old. The capability exists for both Personal and Fan Pages. It is really simple. First, log in to your Facebook account. Then you can go straight to the Facebook page for usernames by clicking here.